The Hotel Florist® Starter Challenge

You start every month worried about how you're going to pay the following month's bills.

No more getting in your own way, not knowing what to do next, when it comes to creating consistency and creative freedom in your floral business.

In this challenge, you will learn:

How to make consistent recurring income in your floral business so you aren't panicking about income on a monthly basis
The mistakes you're making right now that prevent you from making recurring revenue
How to pitch yourself to the right clients that pay more and more consistently
The secret to getting off the month-to-month "where's my next paycheck coming from?" Hamster wheel
What it feels like and to finally be PAID like the professional you are (so your IG feed and bank account match on a monthly recurring basis)
Say GOODBYE to the month to month panic and hello to true freedom, consistency, and finally... no more stress.

🔥 Join 190+ Florists Taking Action

If you want more regular income in your business without depending on weddings, this is for you.

Here's what you get SPECIFICALLY:

Day 1: RESEARCH

No more posting for corporate clients and "hoping for the best" while the only sound you are hearing is crickets in your inbox.
Shift focusing on your SEOs "so you can magically attract clients" to actually knowing how to find them.
After this first day you will have the exact strategy that helped other florists just like you land $8.5M+ in consistent income with luxury corporate clients like hotels, restaurants, country clubs, spas, med-spas, retail, real-estate, senior living and more.

Day 2: SITE VISIT

Now that you know how to do your research, it's time to get clear on what to look for.
Stop wondering how to approach these decision makers and follow these steps to make it fun and easy.
No more spending all your time scrolling Instagram for "reel inspiration" so you can go viral and get hired (ps. this isn't a sustainable way to grow your biz).
Time to go direct to the source, where this time next week you will be installing.

Day 3: VALUE

I'll show you how to not be boring and actually stand out, so GMs will actually want to speak with you.
There is an arsenal of tools you already have that I guarantee you, will help you land your next corproate client.
The reason why you are still dabbling with markets, events, weddings and random one off orders is because you don't actually know how to sell yourself or how you can offer a solution that companies are ready to throw their credit card at.

Day 4: INSTAGRAM

Stop wondering what to post or worse, "does this look pretty enough" and instead I'll show you exactly how to position yourself as an authority that corporate clients want to buy from.
Instead of being obsessed (and wasting time) around your follower account, I'll show you how you can make 6-figures with just a few followers (seriously one of my HFPM grads had less than 700 followers and had $1M+ in annual recurring revenue).
I'd rather you focus on keeping your weekends free and bank account full than staring at your instagram feed in the dead of night from bed wondering "fuck, what do I post?"

Day 5: PRICING

You're going to learn the exact mistakes to avoid, like the plague, that I can almost guarantee you that you're thinking about doing (let me save you time and money).
Never use "I don't know what to charge" as an excuse again!
Feel like a total badass when it comes to pricing your floral installs and how to handle the dreaded "we don't have a budget" answer when you ask for a number.

Day 6: PITCH

It's time to get your game face on because you get one shot at making a good first impression. I'll show you how to do this with unshakable confidence.
You can forever stop saying "I don't know how to pitch" because I will literally lay out the exact steps to take to make your first pitch to a hotel or similar luxury hospitality account, a successful one.
The momentum is real before you even go to pitch... that all that time overthinking, is literally a thing of the past now! You are literally unstoppable as you pitch to create that consistent income.

Day 7: FOLLOW UP

How to release the fear of rejection and how to make the word "NO" work in your favor.
What to do when your dream client isn't ready to hire you - yet and how to not loose speed.
This is where 80% of florists miss the boat on consistent income because they don't follow up in way that will convert these clients into a yes!

This isn’t theory. It’s a 7-day, step-by-step blueprint to get you in front of hotels and start those conversations that turn into contracts. With an unshakable mindset, there is no way you can say "I don't know how to start" any more!!!

3 Month Payment Plan Option

What People Are Saying:

There is something special about being in a group and having Franceska guide us while we grow through challenges. So glad we are not alone🌷 I did go to a new hotel and the GM came out to meet me. He is interested in my flowers and we are doing a walk through. Yay!!!! Thanks for giving me the extra confidence Franceska! I will definitely be giving you a video testimonial ❤️

Rachel T.

I am totally hooked, your challenge is giving me exactly the support that I need! It is very realistic. This challenge was so awesome! Your coaching is marvelous! It is going so much deeper than: "this is what you can do". I felt so secure, all my insecurity fell away, and I made so much big steps! I will be coming back for more. And I won‘t stop until I sign at least one contract 🤩 I am still reliving the past week! This challenge has been so magical. The group calls felt so supporting: to see and hear all the others on their journey to business growth. I wish everybody the best of luck with everything! 🙏🏼♥️

Marit M.

Thanks again for this amazing challenge!

Ines H.

THANK YOU!! I thought it was a subscription. How exciting! Glad I can stay in! I love the information!

Kaycee L.

Yesterday I reached out to two hotels and booked meetings with them BOTH for today! I'm super nervous, but so excited. I'm so glad I decided to join the Starter Challenge.

Rae T.

This is the perfect class for anyone looking for clear steps on how branch into the hospitality floristry industry! I just discovered The Hotel Florist® and can’t wait to explore more offers and nail my first hotel account!

Sinclair L.

The Starter Challenge definitely helped me be more confident and put emphasis on it being a business transaction that would be hugely beneficial to my new funeral home client. Things are definitely coming together and I’m very excited for my flower boss future.

Nicolle W.

I really underestimated the power of Google and LinkedIn in reference to narrowing down the decision makers! I get more and more excited with every class!

RaShunda H.

I loved the jumpstart I felt from your challenge!! I know I have the tools to be successful. Now I have to get over my imposter syndrome and adjust my mindset!! Picking up my foot to kick some ass!

Emily H.

Thank you SO MUCH for creating and facilitating The Hotel Florist® Starter Challenge! Because you broke this down into daily 30 minute sessions, it was manageable, inspiring and encouraging!

Stacy L.

The Starter Challenge has been very helpful and has got the wheels turning!!

Tiffany L.

Day 4!! Who knew Instagram was a blessing and not a curse. Your tips are simply liquid gold!

Marina J.

Thank you for this week! It was great accountability to show up for my business on a daily basis. I got several ideas to leverage & reshare previous work I've done. And I appreciate how relatable you are with sharing all of your own experience!

Mary M.

Brilliant!

Gift S.

$497.00 USD

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Why did you decide to join this challenge?

Why is now a good time to grow your business?

I have read and agree to the terms and conditions of this page as follows:

Terms and Conditions for The Hotel Florist® Starter Challenge

1. Introduction

Welcome to "The Hotel Florist® Starter Challenge." This program is designed to help individuals create consistent income streams without relying on weddings within a span of 7 days. By enrolling in this program, you agree to abide by the following terms and conditions.

2. Program Description

"The Hotel Florist® Starter Challenge" includes:

7 days of actionable steps guided by Franceska McCaughan, the Founder of The Hotel Florist®, aimed at securing partnerships with hotels.
Lifetime access to program materials and any future updates.
Bonus Q&A session, Deepening Call, and Shop With Me experience on Day 8.
Printable workbook for easy tracking and accountability.

3. No Refund Policy

This program operates under a strict no refund policy. By enrolling, you acknowledge and agree that refunds will not be provided under any circumstances.
Participation in "The Hotel Florist® Starter Challenge" should be undertaken only by individuals committed to taking action and initiating collaborations with hotels.

4. No Chargeback Policy

Chargebacks, which involve disputing a charge with your bank or credit card company, are expressly prohibited.
By enrolling in this program, you agree not to initiate any chargeback requests. Any such attempt may result in legal action and reporting to credit bureaus as a delinquent account.

5. Slander Clause

Participants agree not to engage in any form of slander or defamation against Franceska McCaughan, The Hotel Florist®, or any affiliated parties. Any such behavior, including but not limited to false statements made with malicious intent, will result in immediate termination of access to the program and may lead to legal action for damages.

6. Program Access

Upon enrollment, you will receive immediate access to program materials. It is your responsibility to ensure that you have the necessary technology and internet access to participate in the challenge.

7. Intellectual Property Rights

All materials, content, and intellectual property provided within "The Hotel Florist® Starter Challenge" program are the sole property of Franceska McCaughan and The Hotel Florist®.
Unauthorized use, reproduction, or distribution of these materials is strictly prohibited.

8. Acknowledgement and Agreement

By enrolling in "The Hotel Florist® Starter Challenge," you signify your understanding, acknowledgment, and agreement to these terms and conditions.