Foundations Bundle
You're Ready to:
1. Create Consistent $250k+ per year WITHOUT depending on weddings.
2. Land one (or more) hotels so you can get paid on autopilot for the next 12-months WITHOUT ever posting again.
Inside you will get immediate access to the best selling programs Starter Kit and Petals to Profit to become known in your city for B2B excellence.
This is for you if:
- You are a florist who is ready to become MORE PROFITABLE.
- You are desperately looking for an alternative to just being a wedding florist or always chasing brides.
- You're tired of feeling like there is never enough money.
- You are worried about quitting your full time job or leaving your freelance gigs for fear you won’t be able to figure out how to run a flower business.
- You continue to work as a one man show because you deep down inside don’t want anyone to find out how messy it is on the backend and that you really don’t know what they are doing (judge-free zone - I've been there!)
Here's what you will learn:
- A clear 9-step blueprint to start landing hotel contracts, faster than you expect (some florist land their first hotel in less than a week)
- My exact pricing calculator so you never undercharge again AND you can back up your numbers (even if they feel *too big*)
- A plug-and-play proposal template (Canva-ready) that gets a “yes” AND saves you so much time so you stop putting it off
- Walkthrough prompts to close confidently in every hotel meeting so you walk away hearing, "when can we start?"
- A 50+ flower longevity cheat sheet so you sound like the pro you are and never worry about the flowers dying
- My actual hotel contract to protect your rates + boundaries PLUS make you look like the legit business that you are
- How to handle competition like a boss (without lowering your prices) and being THE ONE hotels can't stop thinking about
- Plus so much more.....
NATHAN
"The key points that resonated with me was networking and scouting an amazing freelance team. Focusing solely on 5-10 key accounts and increasing their yearly spend can easily get you to your 6 figures. Working closely with your vendors on charge backs on damaged or spoiled product. If they aren’t open to that then possibly finding new vendors that have better pricing to help your bottom line."
KELLY
"The Petals to Profit course is a straightforward and easy to understand business course designed specifically for florists. The course is packed full of useful strategies like understanding the importance of paying yourself first and social media plans. I'd recommend this course to anyone in the floral industry who wants to have a successful business. I'd also add that the 1:1 coaching sessions are an amazing way to get advice and strategies that directly impact your business from someone who truly understands your business and has walked before you."
TIFFANY
"The number one takeaway for me was the templates. That was always my primary interest because I know how to create them myself, but I'm too wordy and start adding too many columns and notes. I needed Franceska’s clean focused versions. Also, I gained more confidence about my systems just knowing they've worked for her. The intentional goal setting/financial exercise with writing out what it means and the projects/accounts I have to secure my annual sales goal."
CATHERINE
"Amazing! Clarity after just one module ! Cannot wait to see what's next! Thanks so much!!"
GABBY
"I think it's a great program/guide, especially for someone who is just starting a business. I wouldn't change anything..it is a must!"
JAMIE
"Franceska is an excellent person to work with, as she possesses something that most creative people don't: business acumen. Too many creative professionals excel at their craft, but because of fear or ignorance never see what they are fully capable of. Franceska takes an idea and sees the whole picture from concept to completion, seeing all the details to make it a success in the most efficient way. Work smart with Franceska, which any small business person can learn from her."
LAURA
"I wanted to learn the basics of how to land a hotel partnership. I got this and found the suggested flowers helpful."
DAPHNE
"I'm so excited to start implementing what I've learned and going through the checklist!"
MOLLY
"Love the content! I really love Franceska’s story and her boss attitude 😊!"
MICHAEL
"I truly appreciate the focus of the program. It was really helpful to have a step-by-step plan on how to approach and get in front of hotel leadership. I also loved and used the pdf resources like long lasting flowers. I found it very practical and implementable. My goal is to have five contracts by the end of the year. I have two now and I have two proposals submitted that should land or not by September one. I am also booking one to two events a quarter. That is my max capacity and if I can achieve that then I'll look at expanding with hired help in '26 or '27. Thank you so much! You really helped get me to this point!"
LINDA
"It wasn't until I took a couple of classes with The Hotel Florist® and Franceska, that I truly found the confidence to scale my business. I'm currently in The Hotel Florist™ Starter Kit and learning so much from Franceska. I'm 71, and have been in business for over 40 years and I'm still learning. You owe it to yourself to keep investing. You're worth It!"
MICHELLE
"Dang you went OFFF on the updated HFSK!! Thank youuuuu! I needed this!! The pricing part omg that was everything!!!"
WENDY
"I really loved the Q/A section of Module 1. My mindset is in the same space. Appreciate you making this such an important part of the process. Looking forward to the next module!"
BETH
"Yes, I sent the proposal to the hotel! I feel good overall about the proposal (format, content, pricing)!"
