“$1M in annual recurring revenue from 6 hotel contracts—thanks to HFPM.”
— Dimyena, Disney Hotels
“I just have to share with all you lovely people how far my business has come since Franceska began coaching me. I was trying to keep my only hotel from walking away.
I turned to The Hotel Florist® for guidance and mentorship. Two years later… we have 6 hotel contracts (all resorts and 5-star luxury hotels) and have reached $1M in annual recurring revenue!
Franceska’s knowledge and mentorship has been a gold mine for us. We’re truly grateful for her and the Hotel Florist Profit Method."
Why you should even listen to me? I've already done it. Here's a fraction of my clients to prove it.
Tell me if this is you (and be honest):
- ⬥ You keep watching me talk about consistent income and landing luxury hotel clients while you’re stuck arranging centerpieces for brides who want whatever is trending. You're not creatively expressed.
- ⬥ You know you’re meant for more than just trying to book every Saturday you can—but no one taught you how to land luxury hospitality corporate clients. You're not even sure where to start.
- ⬥ You’re sick of the non stop hustle, burnt out from bending over backward for people who don’t always value the work you do. You've even considered quitting the industry because you're over it.
You’ve got the talent. You’ve got the vision. Now it’s time to scale like the floral CEO hotels wish they’d found first.
Here's what your new normal will look like…
Your calendar is stacked with 5 & 6-figure hotel contracts.
No more pressure to secure all your annual sales in the "high season". Here's to getting paid on autopilot no matter what the weather is. Your weddings can now be the cherry on top AND you can plan a summer vacation guilt free.
You walk into a 5-star lobby and your flowers stop guests in their tracks.
The staff knows your name. The GM requests your expertise. You're not just a florist—you’re a luxury experience that people whip out their phones to take pictures of and share them with the internet because you are that good.
Your designs fill penthouses, suites, and branded activations—and clients don’t just compliment and ask for your card, they ask you how they can book and pay you, today.
You don’t hustle for bookings anymore. You built a business that sells for you without even being in the room.
Laura L.
"I felt like I had an extensive preparation in Event and Wedding florals, but I was very unsure how to get into hotel floristry and the hospitality industry.
Now I feel prepared and more confident to approach hotels without second-guessing myself. I finally know how to draw boundaries for me and my business.
I’ve spent over $6,000 on one mentorship alone. It was great — but not as straightforward as yours. You are all strategy, no fluff, and I love that.
Thank you for creating this amazing course 🙏"
I Didn’t Just Land Hotel Contracts—
I Blazed a New Path for Florists Like You and Disrupted an Entire Industry.
When I started, I didn’t have hotel floral experience.
I was knee-deep in weddings and events, wondering:
“How the hell do I even get into a hotel?”
I was "doing all the things" but nowhere near where I wanted to be—burnt out, busy, trying to hit a bigger sales goal so I could finally be proud of what I had spent my time building.
Everything changed the moment I stopped doing what I thought was the only way to build a floral business (weddings, events, daily deliveries, seasonal holidays) and started selling floral solutions to luxury hotels while confidently pitching like the floral expert that I knew I was.
That one pitch?
Turned into a contract.
Then a portfolio.
Then a global brand trusted by the biggest hotel names in luxury.
Now my florals live in lobbies, lounges, and five-star suites around the world.
And I teach other florists how to do the exact same thing—without burnout, gatekeeping, or playing small while loosing their valuable time (the whole reason you became an entrepreneur in the first place).
$8M+ in hotel contracts generated by my students.
And they started just like you:
talented AF, but unsure how to break in.
You’ve been thinking about working with hotels long enough now.
Let’s talk about what’s actually keeping you stuck—
so you can pick up your foot to kick ass.
YOU’RE NOT SURE WHERE TO START.
Hospitality Floral Design feels massive. The industry looks tough to "break into". You're afraid to hear the word "no".
But let’s be real:
You don’t need to know it all.
You just need the first right move—and I’ll show you exactly what that is. I've been in the hospitality space since 2006 and know the lingo, dynamics and how to break in with ease.
YOU DON’T KNOW HOW TO STAND OUT.
You’re thinking:
"They already have a florist—why would they choose me?"
Here’s why:
You can do a better job than 95% of those florists and hotels are ready for someone new.
Show up as the expert who solves their problems, and competition won't even cross your mind. You'll be too focused on conversion.
YOU THINK YOU NEED MORE EXPERIENCE.
You’re still waiting to feel “ready.” But newsflash:
Action will erase any self doubt you have and you just have to walk with the fear and do it brave.
Otherwise, another year will go by and you will feel exactly the same. When you follow a proven strategy, you don’t just look ready—
you get results that speak louder than any "credentials".
Kelly C.
“I started my floral business during the pandemic as a side gig. I loved flowers—but I needed a way to earn consistent income. Then I found the Hotel Florist Profit Method… and everything changed.
Now I have 4 hotel contracts and steady, recurring income doing what I love.
It was a game changer.
If you’re on the fence: invest in yourself.
You have no idea how life-changing this experience will be.”
Twelve Months from Now?
This is Your New Normal.
You're not just thinking about hotel contracts—you’re getting paid by them.
📍 Everyone wants to work with you.
📍 Your income is predictable and growing.
📍 Your creativity is finally profitable and you're proud.
You don’t sit and think anymore —hotels come to you and ask where they can pay.
- ⬥ You’ve built a floral business on auto pilot with hotels paying you every month via direct deposit—and weddings are now optional, not necessary.
- ⬥ Your work is undeniable and being shared 24/7 on social media because people are obsessed with your designs—and your bank account never dips.
- ⬥ You know how to pitch like a pro and confidently serve your luxury hospitality corporate clients. No guesswork, no underpricing or taking whatever you can get.
- ⬥ You’re not chasing trends—you’re setting trends. You’ve become the floral company hotels talk about behind closed doors and secretly stalk on Instagram.
The Method That Puts Florists in Hotel Lobbies (and Keeps Them There)
You don’t need more design skills.
You need a proven A-Z plan that gets you paid weekly as a florist without giving up your summers or weekends, for someone's big day, in the name of growing your business.
LIMITED-TIME PRE-SALE
✨ What You Get:
✔️ 6-month or 12-month access to the Hotel Florist Profit Method Signature Program → (Only the 12-month option will be available after pre-sale)
✔️ Official Hotel Floral Certification upon completion
✔️ Access to the exclusive HFPM Hotel Hiring Network
✔️ Monthly live Q&A calls at 4pm CEST (Paris) or 9am CST (Chicago) on the last Tuesday of the month to ask questions & get feedback directly from Franceska
✔️ 24/7 community of florists scaling luxury hotel partnerships
✔️ Signed hardcover copy of the Hotel Florist Profit Method book (pre-sale only)
✔️ Bonus 1:1 Strategy Call with Franceska (pre-sale only)
Access to every micro-offer & challenge released while you’re active
Have questions before enrolling? DM Franceska or email [email protected].
Being a Hotel Florist isn't some pipe dream for when "you're ready". It’s a recurring revenue strategy any florist can do.
And this program pays you back fast.
Choose Your Path to Hotel Florist Success
All plans include full access, certification, and pre-sale bonuses.
Only the 12-month option will be available after pre-sale ends.
⏳ This pre-sale won’t last. Choose your access level and lock in your bonuses before enrollment closes and prices increase.
🔍 See Inside the Hotel Florist Profit Method
Wondering exactly what you get? Here’s a sneak peek inside the program dashboard — every module, every bonus, every tool that helps you land consistent hotel floral contracts.
💬 Trusted by over 135 florists globally — and growing every month.
When you join, you can expect results like this:
Michelle went from burnout to booked out—without more weddings.
The exact roadmap florists use to go from nobody to the hottest thing in luxury hospitality.
#Step 1: Become the Go-To Hotel Florist (Modules 1–2)
MODULE 1: The Florist Hotels Can’t Ignore
📌 Build a brand and presence that makes hotels choose you—before you ever pitch.
Inside this module, you’ll:
✔️ Master the 3-step portfolio formula that makes hotel decision-makers say yes on the spot
✔️ Elevate your online presence so hotels see you as the only option before you even show up
✔️ Use my Luxury Positioning Framework to brand yourself as the only choice in your market (what competition?)
✔️ Create and present high-end mockups that align with five-star hotel aesthetics—and sell your vibe before anyone asks about price
💡 By the end of this module, you won’t just look the part—you’ll have the portfolio, brand, and confident presence that make hotels want to work with you.
Module 2: Clarify Your Niche, Vision & Value
📌 Hotels aren’t just hiring florists—they’re hiring stewards for their brand.
This module helps you carve out your space in the luxury hospitality market and position yourself as the obvious, irreplaceable choice.
Inside Module Two, you’ll:
✔️ Pinpoint your dream hotel clients based on your strengths, style, and standards—no more trying to please everyone
✔️ Define the unique edge that sets you apart in a saturated market (this is how you stop blending in)
✔️ Set strategic, measurable business goals that you'll execute via your hotel partnerships
✔️ Craft a luxury brand vision that matches five-star expectations and speaks their language
💡 By the end of this module, you’ll stop wondering who you’re for—and start hearing “We’ve been looking for someone like you.”
#Step 2: Land the Deal (Modules 3–5)
Module 3: Pitch Like a Pro & Close that Contract with Confidence
📌 Luxury hotels don’t just hire florists—they invest in experts who get their brand.
This module gives you the exact system to pitch with confidence, build trust fast, and land long-term contracts like the CEO you know you are.
Inside Module Three, you’ll:
✔️ Master the 3-step hotel pitch formula that speaks directly to the real priorities of GMs and hotel decision-makers
✔️ Build an unshakable mindset so you walk into the room already believing it’s yours
✔️ Use proven insider tactics to get meetings with high-level hotel execs—without getting ghosted or praying for your next reel to go viral
✔️ Refine and rehearse your pitch so your confident delivery matches the high ticket pricing you know you want to be paid
💡 By the end of this module, you won’t just pitch—you’ll own the room.
Module 4: Design, Propose & Deliver Like a Floral CEO
📌 Your flowers aren't just pretty—they impact the guest experience and bottom line.
This module shows you how to design with authority, pitch with confidence, and deliver with ease so you’re seen as a luxury floral partner, not just another random vendor.
Inside Module Four, you’ll:
✔️ Understand what luxury hotels actually want from florals (hint: it’s not what you think—it’s ROI)
✔️ Create show-stopping proposals that don’t just wow—they close contracts without over-explaining
✔️ Streamline your workflow to deliver high-volume, high-standard hotel florals without burnout (or even you being involved)
✔️ Use done-for-you templates + planning systems to manage installs, refreshes, and rotation schedules like a pro
💡 By the end of this module, you’ll have the systems, visuals, and confidence to lock in long-term hotel contracts—and become indispensable.
Module 5: Price with Power. Negotiate Like a Lawyer.
📌 Luxury hotels don’t care about cheap—they care about trust, alignment, and ROI.
This module gives you the pricing strategy and negotiation tools to close annual contracts with confidence, boundaries, and clarity.
Inside Module Five, you’ll:
✔️ Use plug-and-play pricing formulas luxury hotels say yes to—without hesitation or offering discounts
✔️ Negotiate with ease using fail proof strategies to lock in annual deals on repeat
✔️ Customize done-for-you contract templates that keep your revenue calculated correctly and profitable
✔️ Handle objections like a pro—so price isn’t a debate, it’s a no-brainer confirmation of your value
💡 By the end of this module, you’ll confidently walk into negotiations knowing exactly what to say, what to charge, and how to close—without ever discounting your worth.
#Step 3: Build Recurring Revenue (Modules 6–8)
Module 6: Become the Florist Hotels Come Back to—Again & Again
📌 The best hotel florists don’t chase—they attract.
In this module, you’ll learn exactly how to turn one off opportunities into multi-year partnerships that keep the revenue flowing and the referrals coming.
Inside Module Six, you’ll:
✔️ Turn one-off hotel events into long-term contracts using retention strategies that actually work
✔️ Leverage testimonials & case studies to build a body of proof that speaks louder than your pitch and makes you an obvious choice
✔️ Activate high-converting referral strategies that bring new hotels to your inbox (without you lifting a finger)
✔️ Build a reputation so solid, hotels feel lucky to have you and are grateful you are part of their team
💡 By the end of this module, your business won’t depend on chasing leads—your leads will chase you.
Module 7: Scale Without Sacrificing Quality (or Your Sanity)
📌 Hotels don’t want the busiest florist—they want the one who can deliver with excellence at scale.
This module gives you the systems and strategy to grow your hotel roster without burning out or compromising service.
Inside Module Seven, you’ll:
✔️ Scale to multiple hotel accounts while keeping every install premium with flawless execution
✔️ Know when (and who) to hire so you grow your team without compromising quality or blocking business growth
✔️ Plug in done-for-you SOP templates to save hours and protect your creative energy while keeping your team on track
✔️ Master the art of managing staff + resources to meet growing demand with more grace and less grit because we all know that's not sustainable
💡 By the end of this module, you’ll be running your business like a Floral CEO—with the exact systems required in place.
Module 8: Sustain Your Growth & Stay on Top
📌 Getting your first contract isn’t the finish line—it’s the foundation.
This module is designed to make sure you don’t plateau, second-guess, or slip back into old habits. Because let’s be real: self doubt can show up and fear isn't a reason to not go for your dreams.
Inside Module Eight, you’ll:
✔️ Plug into a premium peer community so you never grow unsupported (being a lone wolf is, lonely)
✔️ Stay sharp with optional coaching upgrades to get personalized feedback as you scale
✔️ Track and optimize your goals using business review tools that keep you focused on your results over and over again
✔️ Access bonus resources + trainings so you keep evolving long after the first contract is signed
💡 By the end of this module, you won’t just have momentum—you’ll know how to maintain it.
The System That Puts Florists on Hotel Shortlists (and Keeps Them There)
You don’t need more time.
You need a strategy that works.
LIMITED-TIME PRE-SALE
✨ What You Get:
✔️ 6-month or 12-month access to The Hotel Florist® Profit Method Signature Program → (Only the 12-month option will be available after pre-sale)
✔️ Official Hotel Floral Certification upon completion
✔️ Access to the exclusive HFPM Hotel Hiring Network
✔️ Monthly live Q&A calls at 4pm CEST (Paris) or 9am CST (Chicago) on the last Tuesday of the month to ask questions & get feedback directly from Franceska
✔️ 24/7 community of florists scaling luxury hotel partnerships
✔️ Signed hardcover copy of The Hotel Florist® Profit Method book (pre-sale only)
✔️ Bonus 1:1 Strategy Call with Franceska (pre-sale only)
Hotel floristry isn’t a dream. It’s a revenue strategy.
And this program doesn’t just pay off—it pays you back fast.
Choose Your Path to Hotel Florist Success
All plans include full access, certification, and pre-sale bonuses.
Only the 12-month option will be available after pre-sale ends.
⏳ This pre-sale won’t last. Choose your access level and lock in your bonuses before enrollment closes.
“Don't approach a hotel without taking this course. This course will give you knowledge and confidence.”
— Dimyena, Disney Hotel
“This course is excellent and is filled with insider tips to help you feel confident approaching hotel management and tips to make you successful with your installations.”
— Kathryn, Waldorf Astoria
“Direct access to Franceska on a live call is just so much more efficient and I get pumped up to go do it!”
— Tiffany, Proper Hotels
“Franceska gives very detailed information out, not just a bunch of high level sorta info....but real, detailed and extremely helpful info.”
— Naomi, Marriott
The System That Puts Florists on Hotel Shortlists (and Keeps Them There)
You don’t need more time.
You need a strategy that works.
LIMITED-TIME PRE-SALE
✨ What You Get:
✔️ 6-month or 12-month access to The Hotel Florist® Profit Method Signature Program → (Only the 12-month option will be available after pre-sale)
✔️ Official Hotel Floral Certification upon completion
✔️ Access to the exclusive HFPM Hotel Hiring Network
✔️ Monthly live Q&A calls at 4pm CEST (Paris) or 9am CST (Chicago) on the last Tuesday of the month to ask questions & get feedback directly from Franceska
✔️ 24/7 community of florists scaling luxury hotel partnerships
✔️ Signed hardcover copy of The Hotel Florist® Profit Method book (pre-sale only)
✔️ Bonus 1:1 Strategy Call with Franceska (pre-sale only)
Hotel floristry isn’t a dream. It’s a revenue strategy.
And this program doesn’t just pay off—it pays you back fast.
Choose Your Path to Hotel Florist Success
All plans include full access, certification, and pre-sale bonuses.
Only the 12-month option will be available after pre-sale ends.
⏳ This pre-sale won’t last. Choose your access level and lock in your bonuses before enrollment closes.
