Season 6
Episodes
Why I Started a Floral Charity Organization
In today's episode, we explore the powerful connection between money mindset and charitable giving in business. Join us as we dive into how money blocks can affect your business decisions and keep you from reaching...
View Episode
Making an Appointment Versus Showing Up
In this episode, we tackle the age-old question for vendors: should you make an appointment to pitch your services or just show up at the hotel? Drawing from personal experience on both sides of the table, we'll...
View Episode
Do Hotel Brands Own Their Own Buildings
In this episode, we dive into the complex world of hotel ownership and brand management. We'll debunk common misconceptions about whether hotel brands own their buildings and explore how most major hotel companies...
View Episode
Is The GM the Highest Level For the Hotel Brand?
In this episode, we dive into the world of hotel management to explore the hierarchy and responsibilities within a hotel brand. We'll break down the role of the General Manager (GM), how they oversee property...
View Episode
How to Discover All the Outlets to Include in Your Hotel Floral Proposal
In this episode, we'll dive into the essential steps for successfully landing a floral contract with luxury hotels. You'll learn how to familiarize yourself with the hotel's layout, uncover hidden opportunities, and...
View Episode
The Owner is Not the Brand
Welcome to today's episode where we're unraveling a common misconception in the hospitality world: the difference between hotel brands and hotel owners. Many people assume that the hotel brand and the property owner...
View Episode
What is the Average Spend of a Hotel
In today's episode, we're exploring the complexities of determining a hotel's floral budget. Discover why there isn't an "average" spend when it comes to hotel florals, as budgets can range dramatically based on...
View Episode
Why a Hotel Walk Through is Important Before Approaching the GM
In this episode, we dive into the importance of conducting a thorough hotel walkthrough before approaching the General Manager with your floral services. You'll learn how this crucial step helps you identify...
View Episode
How to Have Fun and Ask for the Sale to Compound Your Cash Flow
Asking for the sale doesn't have to be intimidating or dull. In this episode, we explore how to approach sales with a playful mindset to help you increase your cash flow. From targeting the right hotels, like...
View Episode
Design Freedom: Is it Really True with Hotels?
Welcome to this episode of our podcast! Today, we're diving into the world of client relationships and communication in the event planning industry. Ever had a situation where a client's expectations felt like a...
View Episode
How to Find Out Who Your Competition Is
In this short but impactful episode, we dive into practical strategies for discovering who your real competition is as a hotel florist. Learn how to use Instagram hashtags and tagged photos to identify the current...
View Episode
BTS of THF (Petals to Profit vs. HFPM)
Welcome to today's episode, where we take you behind the scenes of how The Hotel Florist came to life! In this episode, we explore the journey from feeling stuck in a luxury floral design business to creating a...
View Episode
