Season 3
Episodes
I Watched Your Masterclass, Now What?
"Hey Franceska, I watched your masterclass and I have a few questions…" In this episode, I am answering questions that I received from listeners who watched the masterclass and still wanted to know a little bit more. ...
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What you didn't Know about Branding as a Hotel Florist with Creme Brands
Kathryn is a designer-meets-strategist specializing in capturing that "must-have" factor for your brand. We discuss how your brand is not just your website and logo, it's really your visuals, voice, and reputation,...
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5 Tips to Land Hotel Partnerships With Your Floral Business
In this episode, I am so excited to share with you my top 5 tips for landing hotel partnerships. These 5 tips I share will help you get started reaching out to hotels by answering your top questions when it comes to...
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Answering the Top Questions I Get Asked!
Today I am dedicating this entire episode to answering questions. Questions that I have received from YOU, questions and concerns I have received in the Facebook group and on Instagram, as well as questions on just...
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My (5) Must-Have Clauses to Include in Your Hotel Contracts
In this episode, I am sharing my 5 Must-Have Clauses to include in your hotel floral contracts. We all know we should have a contract when working with clients, but not a lot of us understand why it's so important —...
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Getting Your Mindset in Check & Setting Boundaries with Amy of The Floral Coach
Whether you are a new florist or 30-year season florist self-doubt can still creep up and threaten the success of your business. In this episode with Amy from the Floral coach, we chat about practical ways you can...
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Real Talk with Florally, The Hotel Florist of the Four Seasons Miami Surfside
Lizmarie has been a hotel florist for 6 years. She focused on specializing in hotels because that is where there was a strong demand for high-quality service and they are dependable clients that always pay well. In...
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How to Support American Grown Floral Farmers and Why it Matters with The Floral Source
Kelly Shore is the owner and lead designer of Petals by the Shore, a wedding and event floral design business. She founded the Floral Source to celebrate community, connection, and confidence in U.S. floral sourcing....
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My Secret to Running a Profitable Business
In this episode, I am going to be sharing with you all my secret to running a profitable business. This episode centers around one piece of framework that I have implemented in my business(es) that has, in turn,...
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What Does $149/month Give Me?
In this episode, I am reading to you an email I received from someone interested in the course but wasn't actually sure what $149 would get her. If you're curious as to what your going to be paying for, what all it...
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Hotel Florist Profit Method Student Spotlight
In this episode I am talking with Dimyena, a student of HFPM an event florist turned hotel florist all about the hard lessons she learned starting out as a new hotel florist and the importance of protecting your...
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Setting Your Sales Goal
Morgan is an accountant and finance guru passionate about helping small business owners & digital nomads manage their money and lead them to the financial freedom that that brings. Â She has experience scaling...
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