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The Hotel Florist

The Hotel Florist

Hosted by: Franceska McCaughan

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

Episodes

How to Handle the Problem of Competition

Season #1 Episode #11

In this episode, I am sharing a real-life scenario that happened to one of the students inside The Hotel Florist Profit Method.  With the change of management one of her hotel contracts was put at risk of another...
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Sahid Nahim- Floral Wholesaler

Season #1 Episode #10

Today I'm chatting with Sahid Nahim with New Bloom Solutions. He has 17 years of experience in the wholesale and distribution sectors of the floral industry. He is the founder of New Bloom Solutions a floral industry...
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Martin Ostermann, Hotel Development Expert

Season #1 Episode #9

In this episode I am chatting with Martin, who is a seasoned hotel development and finance executive, focused on international sustainable strategy and execution. With over 25 years of experience in the hospitality...
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Cristina Barragan - How Florists Can Streamline Their Businesses

Season #1 Episode #8

In this episode of The Hotel Florist Podcast, I am chatting with Cristina who is a floral designer, educator, mother of 2, and a huge advocate for business streamlining.  She is the founder of FLEURSOCIETY; a...
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Ace Berry, HBO Max "Full Bloom" Runner UP

Season #1 Episode #7

In episode 7 of The Hotel Florist Podcast, I am interviewing Ace Berry, a Houston-based Floral Artist, and owner and creative director of Fulshear Floral Design. He began his Floral Journey in 2007 but most recently...
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Jelle Vanderbrocke, Hotel General Manager

Season #1 Episode #6

In episode 6 of the Hotel Florist Podcast, I am chatting with Jelle Vanderbrocke the General Manager of the JW Downtown Houston.  If you're looking to start creating partnerships with a hotel, Jelle is giving his best...
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Mistakes to Avoid,Part 3: Depending on seasonal income to build a stable business

Season #1 Episode #5

In this third episode of a three-part series, we are talking about mistakes florists make, and a big one being: Depending on seasonal income to build a stable business. Tune in on your coffee break for this bite-size...
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Mistakes to Avoid Part 2: Selling hotel floral designs the same way you sell event floral designs

Season #1 Episode #4

In this second episode of a three-part series, we are going to be talking about mistakes florists make when reaching out to hotels, the second one being: Selling their hotel floral designs the same way they sell...
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Mistakes to Avoid Part 1: Approaching Everyone

Season #1 Episode #3

In this first episode of a three-part series, we are going to be talking about mistakes florists make when reaching out to hotels, the first one being: Approaching everyone.  Tune in on your coffee break for this...
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How Florists Can Provide Value to the Corporate Event Space

Season #1 Episode #2

In today's episode, I am interviewing Caryl Lyons of Roar Events, a company that has brought to life tons of events, from large high-tech conferences to exclusive and intimate gatherings. Caryl is an event...
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Becoming The Hotel Florist

Season #1 Episode #1

In this Pilot episode of The Hotel Florist podcast, I am sharing my journey from starting as a wedding and event florist as an ex-pat in the United Arab Emirates, then moving back to the United States and opening up...
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