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The Hotel Florist

The Hotel Florist

Hosted by: Franceska McCaughan

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

Episodes

Stop Doing THIS to Close Deals and What To Do Instead

Season #6 Episode #51

In this episode we're diving into the art of pitching and nurturing client relationships with a focus on hotels. Have you ever felt like your brilliant ideas are falling flat, or that your creative pitches just aren't...
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You Will Not Touch a Stem Until You Make the Sale

Season #6 Episode #50

Welcome to today's episode! If you've ever felt intimidated by the idea of selling or worried about coming off as pushy, you're not alone. We're diving into how you can shift your mindset and make selling feel less...
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What If the Hotel Only Wants Plants and Not Flowers?

Season #6 Episode #49

Hey there, floral friends! Welcome back to another episode of 'The Hotel Florist'—your go-to podcast for all things blooming in the floral industry!  Today, we're diving into one of the biggest fears we florists face:...
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What to Say When You Feel the Hotel Isn't Priortizing Flowers

Season #6 Episode #48

In today's episode,  we're diving into what to do when you feel that the hotel just isn't prioritizing flowers. We'll explore how to navigate the tricky gap between what you see online and the reality when you step...
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Who You Should Really Be Talking to on IG

Season #6 Episode #47

In this episode, we're diving into the essentials of using Instagram to connect with the right people in the hotel industry. It's not just about posting pretty pictures—it's about understanding how to market your...
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What Time Should You Aim to Speak to the GM?

Season #6 Episode #46

In this episode, we're talking about timing—specifically, when you should aim to connect with the General Manager of a hotel. Understanding how different hotels structure their management schedules is key to catching...
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The Questions You Need to Ask That Will Set Your Future Self Up for Success

Season #6 Episode #45

In this episode, we're diving into the power of asking the right questions and how it can transform your journey as a hotel florist. We'll explore the key question you need to start asking yourself to set the...
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How to Add Value Without Depreciating What the Hotel Has Already

Season #6 Episode #44

In this episode, we'll explore how to add value to a hotel without diminishing what they already have in place. I'll share two key approaches you can use to elevate your pitch, starting with a mindset shift about your...
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What To Do If You Don't Get the GM

Season #6 Episode #43

In this episode, we're diving into a scenario many aspiring hotel florists face—what to do if you don't get a meeting with the General Manager. We'll explore some reasons this might happen that have nothing to do with...
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The Strategy I Wish I Would Have Known Sooner

Season #6 Episode #42

In this episode, I'm sharing a game-changing strategy that I wish I'd known sooner—especially when it comes to pricing your services. We'll talk about why it's crucial to have a solid list of reasons ready for those...
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Design Mechanics

Season #6 Episode #41

n this episode, we're diving into the intricate world of floral mechanics with a focus on hotel design. We'll explore exercises to spark your creativity and help you craft a signature style that stands out in the...
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Should You Approach 4-Star Before 5-Star Hotels for Practice

Season #6 Episode #39

In this episode, we're diving into the question of whether you should approach 4-star hotels before 5-star ones as practice. There's no simple yes or no, but we'll explore what you should really be focusing on. We'll...
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