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The Hotel Florist

The Hotel Florist

Hosted by: Franceska McCaughan

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

Episodes

How to Reframe "Why Would it Work Now if it Never Has"

Season #6 Episode #38

In this episode, we're tackling a mindset shift that can transform your approach to challenges: reframing the thought, "Why would it work now if it never has?" We'll dive into how changing the narrative you tell...
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What "We've Decided to go in Another Direction" Means For Your Business

Season #6 Episode #37

In this episode, we're unpacking what it truly means when a hotel tells you they're "going in another direction." I'll discuss why it's crucial to keep your hotel leads warm and how staying persistent can keep doors...
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How Luxury Retail Can Be Annual Income AND What You Need to Know

Season #6 Episode #36

In this episode, we're diving into the world of luxury retail and how it can become a consistent, annual income stream for your floral business. I'll share why many luxury brands don't operate with contracts, how I...
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How to Become More Confident

Season #6 Episode #35

In this episode, we're diving into the journey of building confidence, especially when it comes to pitching hotels. Confidence doesn't just appear overnight—it's the result of repeatedly stepping out of your comfort...
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Is Pitching to High End Retailers the Same as Hotels?

Season #6 Episode #34

In this episode, we're exploring the unique dynamics of pitching to high-end retailers versus hotels—two worlds that, while similar, require different approaches. I'll share insights on how luxury brands like Tiffany...
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How Core Beliefs Impact Confidence

Season #6 Episode #33

Welcome to today's episode, where we're diving into the powerful connection between core beliefs and confidence. As a hotel florist, I've learned that it's not just about mindset—it's about understanding the...
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How I Navigated Landing My First Hotel Account

Season #6 Episode #32

Hey flower friends! Welcome to today's episode. As a hotel florist, I know firsthand the challenges of breaking into this niche. I'll share where I was in life when I first started working with hotels and why sending...
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If You Feel Like You're in Survival Mode and Just Trying to Keep "Status Quo"

Season #6 Episode #31

Hey flower friends! As a hotel florist, I've been there, feeling stuck in survival mode and just trying to maintain the status quo. Today, we'll explore what's really keeping us at that level and how we can break...
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How to Push Away Self-Doubt and Keep Moving Forward

Season #6 Episode #30

Hey flower friends! Welcome to today's episode, "How to Push Away Self-Doubt and Keep Moving Forward." As a hotel florist, I've faced my fair share of challenges, and I'm here to share what I've learned along the way....
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Building Your Portfolio, Costing Out Designs: What it Takes to do an Actual Hotel Installation

Season #6 Episode #29

In today's episode, I'm excited to share my journey from the corporate world to becoming an entrepreneur. I'll talk about ways you can build a portfolio before ever landing a hotel contract and what you should be...
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Overcoming Boredom and Lack of Inspiration When Designing Weekly

Season #6 Episode #28

Welcome to today's episode, where we dive into creative strategies for overcoming those pesky moments of boredom and inspiration blocks that can hit when designing weekly. If you've ever felt overwhelmed by the...
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When You Don't Want to Invest in Flowers Simply to Post

Season #6 Episode #27

Hey flower friends! Welcome to today's episode, where we'll start by exploring why feeling the need to always be busy reflects our self-worth and how our passion drives us to excel. I'll share ideas on what to post...
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