CONTACT THE STUDIO
The Hotel Florist

The Hotel Florist

Hosted by: Franceska McCaughan

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

Episodes

When You Don't Want to Invest in Flowers Simply to Post

Season #6 Episode #27

Hey flower friends! Welcome to today's episode, where we'll start by exploring why feeling the need to always be busy reflects our self-worth and how our passion drives us to excel. I'll share ideas on what to post...
View Episode

Who to Speak to on Social Media and How to Show the BTS Before You Have a Hotel Account

Season #6 Episode #26

Hey flower friends! Welcome to today's episode, "Who to Speak to on Social Media and How to Show the BTS Before You Have a Hotel Account." We'll start by discussing who you're really talking to on Instagram and how to...
View Episode

How To Do Something You Have No Clue About

Season #6 Episode #25

Hey everyone! Welcome to today's episode, "How To Do Something You Have No Clue About." I'll start by sharing my own experience of being asked to do something completely outside my expertise and how I managed it for...
View Episode

Prostitute Energy vs. Lover Energy

Season #6 Episode #24

Hey everyone! Welcome to today's episode, "Prostitute Energy vs. Lover Energy." We're diving into some intriguing concepts today, starting with what exactly prostitute energy is and how it differs from lover energy....
View Episode

How to Speak to Hotels on Instagram When You're Not A Hotel Florist, Yet

Season #6 Episode #23

Hey flower friends! Welcome to today's episode, where we'll kick things off with a strategy to grab a hotel's attention online and I'll also explain why hotels usually don't work with wedding florists. We'll also talk...
View Episode

What is Brand Equity?

Season #6 Episode #22

Welcome to today's episode where we dive into what it means to build brand equity in your floral business.  We start with the humble origins of my brand and how you can excel by leveraging what's already within your...
View Episode

How to Value Your Values When Working With New Clients

Season #6 Episode #21

Hi Flower Friends, in this episode, we explore the importance of valuing your values when working with new clients. We'll start by discussing why I believe kitchen gardens will be a hot trend in the floral industry....
View Episode

If You Catch Yourself Saying "They Already Have a Florist…"

Season #6 Episode #20

In this episode, I share personal challenges faced in my business during 2022 and how I protect my peace during difficult transitions. I recount a valuable lesson learned from a conversation with a General Manager and...
View Episode

If You're Worried About Needing a Team First - Listen to This

Season #6 Episode #19

In this episode, we tackle the myth that you need a team before you can start pitching your services. Learn how you might be sabotaging yourself and your business and why it's crucial not to let fear dictate your...
View Episode

You Have to Ask for the Sale

Season #6 Episode #18

Welcome to today's episode! If you're an entrepreneur ready to step up your game, this one's for you. We'll dive into why you can't play small anymore and what you have to lose—and gain—when you ask for the sale....
View Episode

How to Plan Your Designs for the Hotel

Season #6 Episode #17

Welcome to today's episode where we are diving into the art of planning your designs specifically for hotels. We'll start by exploring how your relationship with a hotel differs from working on events. I'll share my...
View Episode

Allowing Yourself to Be Supported and How to Manage Teams

Season #6 Episode #16

In today's episode, we will talk about how important it is to let yourself be supported and how to manage your team effectively. We'll talk about why having a team is essential if you want to grow beyond just...
View Episode